Rocky Mountain Bicycles 2006 Team Posters

THE OVERVIEW //

Cycling is a great and diverse sport complete with divergent personalities and cultures. Freeriders like to ride off cliffs wearing body armour & baggy shorts; cross-country racers like to go really fast wearing skin tight spandex. The challenge is to design a set of posters that unifies the team, promotes the brand & sponsors, and recognizes the diversity.

THE BRIEF //

Design a set of posters for the riders to use at events to autograph for fans. Posters must represent the individuality of each riding discipline and still be a cohesive representation of the Rocky brand and its sponsors.

THE SOLUTION //

A set of posters set apart by subtle differences and united by common elements. The 2006 team posters were a success on all levels – cross-country and freeride athletes were happy with the look and Rocky and its sponsors were pleased with the overall impression and brand representation.