Rocky Mountain Bicycles 25TH Anniversary Catalogue

THE OVERVIEW //

For over 25 years Rocky Mountain Bicycles has been known as a leader in hand-built mountain bikes. To date the majority of their bikes have been welded, painted and assembled in Vancouver, BC. To celebrate their 25th anniversary, their product catalogue was expanded to showcase their commitment to hand-crafted excellence and to document their history, success and innovations.

THE BRIEF //

Develop a product catalogue that can be produced in English, French & German with only a black plate change. Significant attention should be given to our 25th anniversary and our long history of success and innovation in mountain bike design and production.

THE SOLUTION //

A catalogue that met all of the brief requirements. The response to the catalogue was unprecedented and it continues to serve as a reference to a great part of Vancouver’s cycling history.