Mountain Equipment Co-op Website Re-Design

THE OVERVIEW //

Born in Vancouver, Mountain Equipment Co-op is one of Canada’s most recognizable and largest outdoor retailers. With 14 retail stores across Canada, a very active online community, and broad range of products, MEC is the popular choice for outdoor enthusiasts no matter what their pursuit. In spite of user feedback specifically requesting that the website not be changed, MEC made the move to update the online experience.

THE BRIEF //

For tackling the re-design of the online experience Openroad Communications chose Karo Design & COBER to address this unique design challenge. The focus was to improve the shopping experience and inject a stronger brand presence into the visual experience.

THE SOLUTION //

The new mec.ca has a focus on outdoor pursuits with a close adherence to the existing brand guidelines. Information is presented in a more task-oriented and hierarchical method while still keeping the user’s experience on the product and the outdoor experience that the products facilitate.