BõTANUS Identity + Website

THE OVERVIEW //

For over 10 years Botanus has been providing their customers with a mail order bulb service. With very little in the way of a web presence Pam, Wendy & Elke realized that there were significant opportunities being missed. Karo design was hired to develop the site. I was brought in to tackle the challenges of a complex e-commerce interface.

THE BRIEF //

Design an interface for a company without a significant brand or formalized identity. Site must include full service e-commerce functionality, promotional advertising and marketing must be prominently included.

THE SOLUTION //

A full inventory e-commerce website that has a strong focus on marketing, promotes the Bötanus ethos of Care Inspire Grow and includes a new identity and image that can be carried forward to their catalogues and marketing materials.