COBER // CreativeAgency is a Vancouver based design studio providing businesses with effective marketing and design solutions that support healthy business growth and development — solutions that unlock brand potential. Building on knowledge and strategy we work to deliver solutions that engage and inform in an effective, intelligent and sustainable manner.
Listen, Think, Design. I believe that by listening to the issues, the problems & the ideas, we will be able to think within the context of the challenge. Thinking within this context provides the perspective to understand the challenges & envision the possibilities. Designing with insight & knowledge allows us to creatively and strategically find the solution that will meet the objectives and requirements in an effective & appropriate manner.
Before you can solve a problem, it needs to be identified - it sounds obvious, but it is often a challenge. Symptoms or internal reactions to problems can make the true causation hard to identify. Careful observation and assessment can help ensure that the true issue can be identified.
Having carefully identified the problem, understanding the issues and context becomes key. Without having a clear and true understanding of the root causes, mitigating factors, and systemic context it is impossible to move forward with accuracy.
The brief encapsulates the research, observations, and conclusions. The challenge, purpose, and metrics for the project are clearly articulated and returned to repeatedly for validation. It's purpose is to provide a clear direction for the project and to ensure that objectives are achieved.
It's time for the plan; the methods, actions, and tools required to meet the objectives of the brief. This is where the possibilities that can best address and resolve the core challenge in the most effective way are explored. This is arguably the most creative step in the process. Often over-shadowed by the visuals of the design, it's the quality, originality, and uniqueness of the strategy that shape and define the visual form.
Visual articulation of the strategy is often perceived as the biggest - or sometimes only - step in the design process. Attention to brand guidelines and established graphic language is key to a cohesive integrated solution. Although it is a key step that gives visual form to the ideas, message, and purpose/offering, it is actually the mid-way point of a thorough design process that strives to resolve business issues and build value thru design.
Development is where the determined solution/strategy is built out and prepared for delivery to the intended audience. Consideration is required to ensure that the utilized technologies and processes meet brand expectations, are appropriate for the target audience, and function in an effective, engaging, and sustainable manner. The quality of the development is a key factor in effective information delivery.
This is the stage where the strategy is implemented across all targeted communications channels to your target audience. It's the big reveal. A significant milestone in the design process, it makes the work real, but it is not the end of the work…
Once the marketing assets have been realized, the opportunity to observe interaction and engagement is possible. By harnessing analytics and user observation, effectiveness — both quantitative and qualitative, can be determined and assessed.
Adapt the solution to enhance performance - if necessary. Sometimes you plan, strategize, build and launch and everything turns out perfect. But most times there are small adjustments that need to be made to maximize effectiveness.