Inside Ski Maker K2’s Design Process
Interesting article on who and where design thinking comes from. Not all ski bums are bums…
FTA: To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world’s most talented and colorful extreme skiers before his death in a ski accident last March, McConkey changed the way K2, and ultimately most of its rivals, makes skis.
Inside Ski Maker K2's Design Process
Interesting article on who and where design thinking comes from. Not all ski bums are bums…
FTA: To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world’s most talented and colorful extreme skiers before his death in a ski accident last March, McConkey changed the way K2, and ultimately most of its rivals, makes skis.
Teroforma
As they point out on their website, just about everything started out with a hammer. It was the peak of technology at some point and probably was for a very long time. Maybe it still is. The important thing is to note what can still be done with some steel, a hammer, and someone swinging it.
Rapha – Performance Roadwear
There is no doubt that everything this company produces is of the highest quality. Their website is great, their printed books, catalogue and calendars are exquisite, the photography is solidly in the art category and their clothing is meticulously crafted and highly functional. The problem…
David Lance Goines
When I was 9 years old my Dad brought home a poster our neighbor had given him and proceeded to use thumbtacks to put it on the wall of our den – right next to the Olympic poster of Jean-Claude Killy.