Inside Ski Maker K2's Design Process
Interesting article on who and where design thinking comes from. Not all ski bums are bums…
FTA: To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world’s most talented and colorful extreme skiers before his death in a ski accident last March, McConkey changed the way K2, and ultimately most of its rivals, makes skis.
Inside Ski Maker K2’s Design Process
Interesting article on who and where design thinking comes from. Not all ski bums are bums…
FTA: To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world’s most talented and colorful extreme skiers before his death in a ski accident last March, McConkey changed the way K2, and ultimately most of its rivals, makes skis.